Has the world come to the stage where we have to create synthesised elements of homespun chic?
Black&white. Tiger&goat. Sweet&sour
Why not have bitch&mole?
Must we try to make everything sound established, so that it gives it cred?
What ever happened to simply being original? Maybe I could try something; a simple name. Perhaps even one word. Reaaaaaaally!!
All jokes aside, remove the ampersand, use originality. And stand the test of time.
I walked into the
Anyway, whilst I am having a bit of a whine, the recent announcement that has besieged the world's press has entered my train of thought. ("If it ain't broke, don't fix it....")
So, here we go again. What is wrong with the House of Dior? Megalomania seems to be the order of the day in the way that they breed them. Firstly, John Galliano. No-one can deny that he is a genius unlike any other in the world of sartorial creation and re-writing the language of fabric (although he will never be my Miuccia.)
Then, the descent into career Hell takes over. In only a couple of months he was deposed of his throne, and the world no longer discusses him.
Hedi Slimane also brought us many trends that have defined the "sexing" of the male species. Skinny jeans, toned physiques. Men finally becoming aware of their power to seduce through strength, combined with a fragility and vulnerability that belies a youthful force of sensual beauty and sexual strength.
There is no denying that Slimane is talented. However, all he is doing is adding the element of gender-bending, timeless design and sensuality of simplicity that were the hallmarks of Yves Saint Laurent's work.
Slimane, with his slim frame and brooding good looks could easily become the next YSL. However, in coming to the House founded instinctively by Love and the workings of genius over 50 years ago.
This is where the journey ends. For Slimane, a new rocket is about to be launched. He plans to rename the Icon of YSL as Saint Laurent Paris.
From YSL to SLP...? What is the world coming to? The utterance of Monsieur Saint Laurent's initials as a mantra is proof positive of the everlasting signature of modern design. Of history. Of culture.
The most idiotic thing to emerge from this whole scenario is that the classic Cassandre logo will still feature in the brand's imagery.
Would Chanel allow the interlocked C's to be unceremoniously re-branded and Christened as something else?! NEVER...
So, back to SLP. I think it is most ironic that a Dior alumnus is heading up the House that was created by the most famous Dior alumnus ever to have graced the world of design. It is criminal.
Saint Laurent left Dior after his ill treatment in the 60s. He created arguably the most creative, revolutionary and August of the Couture houses.
He then went on to mirror the worlds of Art and Literature. A Proustian character in the modern world. A recluse trapped in a social scene - of which he masterminded. Irony and contradiction his stock in trade.
The humble boy from Oran would rise like a Phoenix to rule the world of Style.
Now the house of YSL will try to imitate the fate of Dior once again. From "Christian Dior" to "Dior Paris". Now, is history set to repeat itself ? Must the house of Dior always try to influence the supreme brilliance of Yves Saint Laurent?
Slimane, how can it work, if the Cassandre logo is to remain? Mm, I wonder.
In conclusion. Leave the classics. Let them be. As for the ampersands. Away with them.
Until next we speak, stay fabulous.
Gougou, x.
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